fred gencon 2008 in evil hat

Driving Blind

Fred Hicks closes his eyes and steps on the gas.

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2008Q4: IPR
fred gencon 2008 in evil hat
drivingblind
Official numbers in from IPR on the last quarter of 2008. Easily our weakest quarter yet, thanks to the economic downturn. A combination of product lifespan and economy hit SOTC particularly hard; SOTC's quarter totals are usually over 250 copies, sometimes breaking well into the 300s. This past quarter, we sold only 125 copies.

That said, if SOTC's stock is down, DRYH's is remaining better than expected. One year ago, 2007's Q4 results on DRYH were 110 copies. In 2008, we're looking at 101. Less than a 10% drop, as opposed to SOTC's precipitous 50+%. I'm also pleased by DLYM's continued success.

DLYM 72 print (44 to retail)
DLYM 19 PDF
DLYM TOTAL: 91

DRYH 86 print (41 to retail)
DRYH 15 PDF
DRYH TOTAL: 101

SOTC 119 print (66 to retail)
SOTC 6 PDF
SOTC TOTAL: 125

SOTS 39 print (14 to retail)
SOTS 13 PDF
SOTS TOTAL: 52

Q4 finishes out like Cassius, lean and hungry:

DLYM PDF: 17 + 19 = 36
DLYM SC: 0 + 72 = 72
DRYH PDF: 38 + 15 = 53
DRYH SC: 3 + 86 = 89
SOTC PDF: 45 + 6 = 51
SOTC SC: 0 + 119 = 119
SOTC HC: 4 + 0 = 4
SOTS SC: 0 + 39
SOTS PDF: 24 + 13 = 37

LIFETIME (these combine print & PDF into a single number):

DLYM: 267 + 19 + 72 = 358
DRYH: 1823 + 15 + 86 = 1924
SOTC: 3163 + 6 + 119 = 3288
SOTS: 410 + 39 + 13 = 462